How Public Relations adapts to social media

Embarking on a journey to gain greater insight on how public relations adapts to the social media environment I was introduced to Joanna Oosthuizen. Oosthuizen broke down various areas of Public Relations that have been forced to adapt to the changes of social media. Over the past decade the media industry have endured great change(s). Adapting to the changes of social media creates a huge opportunity for Public Relations practitioners because it will allow them to be able to compete and develop innovative ways to promote their brand.

The premise of the article was to insight readers on the various areas of social media that is changing many company’s platforms and ways of promoting. The first area discussed, Managing client reputations online. With the online community expanding quickly it is extremely important to have your company in a position to increase their brand and understand how social media works. Understanding your competitor’s weakness will allow you to make your brand stand out among the rest. It is essential to promote your brand through digital space. The second area, Getting to grips with social media discusses ways to adapt “traditional” public relations to this new platform. The traditional press releases are no longer working for companies because of the “GO GREEN” tactic. The new platform requires press releases to be released via social media, which captures a wide market through pictures, podcasts, videos and graphics. Many companies as mentioned in the article are already making use of the new form of public relations  which gives practitioners access information by a simple click of the mouse.

The last three areas revolve around understanding and recognizing public relations. Understanding the blogsphere used to be an afterthought for public relations but over the past few years public relations practitioner developed an understanding of blogging and the various ways to attract a wide market. Public relations practitioners will have to continue to use the traditional media channels for the small percent of the population that are not social media savvy. Although, social media is growing it is not expanding as fast in many places. The solution for public relations practitioners is to expand in all areas, by first reaching the percent of cliental expecting to work with a social media knowledgeable company and a company that still utilizes their traditional media channels.

The power of public relations is to recognize the areas to influence and impact your clients. Public relations is a dynamic industry expected to expand like never before in 2011.  The potential public relations trends will take the social media by storm and position public relations practioners in a position to develop innovative ways to improve tactics. To reference the 2011 expected trends view http://prsay.prsa.org/index.php/2010/12/22/2011-pr-trends/

For any additional questions please contact me at

KrystynNPR@gmail.com

Work Phone: 407-513-2052

Thank you

One on One with Terrece Walker from MTV Network

Instead of taking the route of discussing current events within Public Relations, I chose to take the time to interview a close connect that works at one the largest entertainment networks on television today. Interviewing Terrece Walker, was a very easy-going, enthusiastic interview that provided great insight and tips for potential PR publicist or consultants. 

Below are 14 questions that answer a wide array of questions students may have about Public Relations.

1. Can you please describe your job within Public Relations?

I am a Jr. Publicist at MTV, mtvU and Pro-Social. My job is to promote programming and public affairs initiatives to our diverse audience by working with reporters at diverse outlets on stories that effectively and (hopefully) positively reflect the message the network wants to send.

2. How long have you worked in Public Relations?

Since 2006

3. What company do you work for?

MTV Networks

4. What are some tips you have for future PR candidates?

Take as many writing classes as you can because a lot of what PR professionals do, involve writing.

5. How should students prepare for the PR industry?

I would suggest students to Intern in as many different industries as possible to get the best-rounded experience.

6. What the pros/cons of working in PR

Pros: Working with diverse people, getting to work on exciting projects and working/attending events.

Cons: Working with challenging personalities and it can get redundant.

7. How would you describe your daily tasks?

My daily tasks involve a lot of email and phone pitches to reporters at different outlets. I also maintain close contact with internal executives and external partners about the PR strategy to ensure we’re on the same page and being the most effective. Additionally, even though it’s not a daily task, I also write press strategies, press releases, programming notes and media alerts, create media lists and cover phone or in-person interviews and photo shoots.

8. What is your background in?

I have a B.A. in Organizational Communication and a M.S. in Human Resource Management.

9. Is education or experience more important in PR?

Yes, education is always important. An undergraduate degree is typically required for most positions, but graduate degrees are far less common and rarely required.

10. Any suggestions for future candidates?

Write, write and write some more! It is critical to your success as a PR professional because it’s how we pitch reporters and how we communicate with our audience/consumers.

11. Can you explain your best experience with your company?

My best experience was occurred during the first show I lead on my own. I pitched and landed the cover of The New York Times Art section and had a feature in USA Today. As if that wasn’t exciting enough, the CEO of MTV Networks called my boss to tell her how amazing both articles were.

12. Your worst experience?

I was working on a Saturday show and had a big celebrity featured on one episode. After confirming she was willing to do press, I secured several interviews (US Weekly, OK!, In Touch, E!, to name a few) and in the end, she pulled out of all of them and said all she would do was tweet a tune-in reminder and also post it on her blog. So depressing!!

13. What is the most important skill one should have before working in PR?

Being a confident writer is critical, as well as being able to work with difficult personalities. PR professional’s work with so many different people on a daily basis, that’s it’s crucial to be patient and professional, even when it’s challenging.

14. Any last minute comments?

I always tell my interns to do their research about what PR is and the many types of PR there are. You can work in television, public affairs, digital/social media, corporate, financial, etc. and each experience is very different. PR

Thank you!

Hello and WELCOME to all who took the time to view my informative entertainment blog!

For those who do not know, my name is Krystyn N Price! I am an aspiring Public Relations/Entertainment Consultant and Chief Executive Officer for Price Entertainment Group. I am currently attending Full Sail University majoring in Entertainment Business Masters of Science. Although, this journey has just begun I am thrilled to be here today living my dreams.

Through this journey to success, I will provide great insight and tips on how to become a great writer, background information about Public Relations, interviews with industry leaders, Public Relations trends, Fortune 500 company updates and how to become successful within the field.

Enjoy...

PRSA- Public Relations Society of America

When considering one of the fastest growing fields, Public Relations is one of the top ten. Within this particular industry it requires a great deal of networking and knowledge on this specific field. After conducting research on various organizations within the Orlando area and areas within Florida, one that made a lasting impression was PRSA. After speaking with various professionals, PRSA was introduced to me by Ken Degilio, Full Sail University professor of Business Storytelling and Branding. Taking an extra step and researching this highly reputable organization, I was extremely pleased with their mission and success.

Within the Orlando area, PRSA has made a name by hosting several events, luncheons and offering jobs and internships. This is HUGE when comparing and contrasting with various PR firms. Many offer internships but they are extremely limited within their own company. PRSA offers internships within various organizations, which gives potential employees options and doesn’t limit their success. Having organizations as such, gives college students and opportunity to meet with professionals within the industry and build connections and network at the various events. With organizations such as PRSA it also gives students the key within the industry, because you are able to gain hands on experience and knowledge that you wouldn’t typically be able to obtain if organizations didn’t exist.

Personally, PRSA is going to be an organization that I utilize all the resources and tools to become a better candidate for Fortune 500 companies in New York, LA, Miami and Chicago. Having an internship through an organization like this is a great resume builder and experience every potential publicist or agent needs to have.  I plan within the next few months to become an intern for a top PR firm here within the Orlando area that will help me as a Graduate student get a job quickly after graduation in 2011.

Here below is the direct link to their website:

www.prsa.org/

Ted.Com- Zaniab Salbi

After conducting a great deal of research on the various inspirational videos, I concluded TED.com provides a great deal of video clips that target array of markets. Unfortunately, none of the clips stuck out as much as Zaniab Salbi. This video was one of the most inspirational, persuasive, ingenious videos I have seen in a long time. Not only did she allow you to understand the pain she endured but her voice was captivating. Throughout, the 17:47 video I was engulfed by her story. Salbi story allowed her audience to understand the various issues women endured during the war and how she began her journey in creating a change in the lives of many. Through the development of creating change, Salbi had to overcome adversity in relation to her gender and ethnicity.

In relation, to my aspirations in working in Public relations, as a woman I am entering a industry that is predominately European Male dominated. With hopes to work in PR and Marketing as well as starting PEG (Price Entertainment Group) I have to have a focus and plan in order to implement my dreams effectively. Salbi did exactly that. She understood her audience; she had a vision and was extremely relatable. As a woman, with a vision and plan she showed determination to her audience, which eventually builds trust among her followers. Through the development of building trust, you are apapt to have a desire to gain a deeper understanding of the leader (speaker). After the video concluded I was inspired to understand her role within society and company.

To give a bit of background information, “Zainab Salbi is Founder and CEO of Women for Women International, a grassroots humanitarian and development organization helping women survivors of wars rebuild their lives. Since 1993, the organization has helped 271,000 women survivors of wars access social and economic opportunities through a program of rights awareness training, vocational skills education and access to income generating opportunities, thereby ultimately contributing to the political and economic health of their communities”. http://www.womenforwomen.org/about-women-for-women/zainab-salbi.php.

After conducting more research, in its 17-year history, the organization has distributed more than $89 million in direct aid, micro credit loans, and has impacted more than 1.4 million family members. For its work "alleviating human suffering", Women for Women International was awarded the 2006 Hilton Conrad Humanitarian Award, becoming the first women's organization to receive this honor.

http://www.womenforwomen.org/about-women-for-women/zainab-salbi.php. Salbi organization is slowly expanding within the market and needs a great deal of recognition. She displays various leadership traits, a phenomenal story and genuine spirit.

For further information on Zainab Salbi Ted.com video the link below will direct you to her inspiration video.

http://www.ted.com/talks/zainab_salbi.html

Price Entertainment Group

Over the course of the next 8 months, I will be providing great insight on how to improve my ideal company PEG- Price Entertainment Group. I hope to not only understand the financial aspect of operating my own company but the risks involved within the market as well. As a Public Relations/Marketing Consultant I am targeting a great deal of competitors and will need to expand outside of the box in order to stand out among the rest.

My hopes to expand within the market include my background in both business and communications. With a double major at Western Michigan University in Organizational and Interpersonal communication I provide a wide variety of communication skills. With my Masters of Science in Entertainment Business, I specifically am able to provide great insight in improving areas in Artist Development, building the image of clients through Public Relations and strategically planning through various Marketing strategies.

PEG will be a consulting company targeting a wide market of artist, clients from high end fashion, lifestyle, social media, entertainment and crisis management as well.

I am beyond thrilled in developing my company and seeing it become a dream to reality!

Here is my fabulous logo created by Paul Lafleur

Wrapped in Love with Ashmin Skyy!

During the last few weeks, I have been preparing to launch Ashmin Skyy within the media through promoting on Facebook, Twitter, YouTube, Tumblar and iTunes. On November 9, 2010 Wrapped In Love- Ashmin's Debut song was released and has been doing extremely well. With the release of her single, we are responsible for promoting her music. Over the course of the next few months our efforts to promote Ashmin’s new music is going to determine a great deal of her success.

 However, we hope to strategically plan ways to expand her position within the entertainment market. As an intern with H2 Productions-The Life Label I am responsible for creating several twitter accounts targeting a different market than my personal page. I am required to contact radio, local newspapers and magazines.

Over the past month we have planned events for her locally and she expected to premier on the daily buzz on Wednesday November 17, 2010. In preparation for her on air performance of Wrapped in Love, we have organized mock interviews and ways to improve her interviewing Skills as well as her on air persona.

Through the planning of her performances and development of her interviewing skills, the Dream Team (Interns) released wrapped a section of her music video Wrapped in Love on Sunday November 14, 2010. The music video required a great deal of budgeting and planning in order for everything to fall into place.

The music video consisted of a crew of dancers, extras and a great deal of help from the interns. The day began at 3 pm and ended at 2:30 am. The music video was extremely important for her image and is expected to release in the near future.

In relation to the discussion and lectures in PTM, the importance of having a schedule, budget, strategic plan and project manager is key to having a successful event or video. My role was very important and one that I take pride in, because the success of the music video lied heavily in the hands of the interns for Willie Bum Bum Baker.

In the near future, Ashmin is scheduled to perform during Black Friday here in Orlando, Fl and appear as special guest on several shows. Be on the look out for the next big thing: Ashmin Skyy!

Here are ways to keep up with Ashmin Skyy:

www.ashminskyy.com

http://www.youtube.com/watch?v=5-prPVIkGls

Here is a snippet of Wrapped in Love! Go buy it on iTunes! It’s only a .99! Don’t miss out on being apart of a great successful movement!

http://www.youtube.com/watch?v=3v_uo5SrzG0

Lastly, Ashmin Covering Mariah Carey: Hero

http://www.facebook.com/video/video.php?v=131698063551344&comments

Public Relations...

Working in Public Relations requires for cohesiveness and effective communication. Many Public Relation firms are very team based with a variety of departments. Each department must communicate in order to meet the needs of the company and clients. For example, your social media department and entertainment department must communicate in order to formulate a press release with up to date information. Having strong developed communication skills and writing skills is the most important aspect within Public Relations. Just as communication is extremely important within Teams, it is a necessary

Within the field of Public Relations, it requires strategic planning and development. Through strategic planning you are able to fulfill the needs and wants of your clients through your hard work and teamwork. According, to http://www.prlog.org/10179075-innovative-pr-firm-takes-positive-teamwork-to-the-max-for-their-clients.html, it reiterates that importance of working as a team to produce quality work for your clients. When communicating effectively and working as one, your results will be a reflection of your work ethic. Public Relations primary focus is to seek results and produce quality work within the industry. Not only, is the company image at risk, but the client is relying solely on the efforts your PR agent/firm put forth.

With efforts to work as one, according to http://www.gibbs-soell.com/wp-content/uploads/2010/01/GS_InsightV6-6Aug98.pdf it discusses key ways to remain as one and tips to be successful as a team. This article in relation to Public Relations provided great insight on ways to improve as a team and ways to understand advantages of cohesiveness as a competitor. Through comparative advantages it gives examples of marketing communication tools, which goes hand in hand in team building within Public Relations.

Lastly, I referenced http://www.lciweb.com/planning.htm to understand ways to integrate marketing with public relations. Through understanding how to strategically plan an effective marketing planning will allow PR agents and firms to understand their role as a team and ways to create quality solutions.

Through research on Public Relations and teamwork, I have concluded that without teamwork there is no way to be successful as a Public Relations organization.

Why Public Relations?!?

Many wonder why I would want to enter the hard, cut throat field of Public Relations. I often times, have to sit back and ask myself, am I crazy? Then it hits me YES! Yes I am crazy enough to want to enter this field because I am passionate about entertainment, building images/reputations and working hand in hand with diverse people. But don't let this fool you. Public Relations requires a lot of writing, reading and knowledge on various topics. In order to stand out among the rest, I am currently preparing to be a beast within the industry with a phenomenal resume that can't be turned down. But it takes work, time, tears, fear, pain to be the best.

To give a little insight on Public Relations, PR is a way of giving back and building someone else in the process. The correct definition of Public Relations: is a field concerned with maintaining public image for businesses, non-profit organizations or high profile people (celebrities and politicians). Through building a public image you have an opportunity to meet so many people in the process. Many may disagree, but without PR there would be no nothing to be honest. PR is what builds and can tear someone down. For example, Mike Vick has an AMAZING PR/Marketing team. His reputation two years ago was horrible, but now Vick has completely turned his life around by being involved in different foundations, a book, excelling in football etc. All it takes is the right push and article to build someone's reputation up.

With that being said, I plan to be the best in my field of interest because it is my only option.

One on One with Willie BumBum Baker- Super Producer!

Successful? Humble? Sincere? Optimistic? Loyal? Hungry? Who does this define? None other than Willie BumBum Baker. Mr. Baker is one of the most successful behind the scene producers within the entertainment industry. As I conducted a series of questions designed to gain great insight on him as a person and leader within the industry, I had an opportunity to LEARN. Learn how to become better, learn more about his success and learn how to lead.

 We first began by going back to the beginning. WAY back to when he first started at age 19 right out of high school. Instead of going the traditional route of attending a 4 year institution, he headed to Atlanta, GA to pursue his dreams. Mr.Baker was inspired to become someone great because of his musically inclined family. His uncles, who were heavily involved in the industry; and had an opportunity to gain great insight on producing as well as learning the ropes of the industry. Quickly learning the ropes he produced his first hit with group DIVINE in 1997 titled "Lately". From there, his career skyrocketed to the top. Mr. Baker then began working with a diverse group of artist such as Keri Hilson, N'sync, T.I, India Arie and Pink to name a few. With his efforts in creating hits, he enjoyed working with such diverse artist because it allowed him as a producer to stretch and learn new things from each artist. Continually working within the box limits success.

 Through his success and wisdom, my main question for Mr.Baker; "Is this what you expected? Is this industry built for anybody? His answer, No. He began to describe his initial thoughts and aspirations when entering the music industry at age 19, which was very materialistic also unrealistic. The music industry is just as any other 9-5 job, you have to work for your money and success. Nothing happens over night. As he continued to discuss his initial expectations, he explained that this industry is NOT made for anybody. "If your emotional, you will never make it. If your lazy, this isn't for you. You have to have a high tolerance for BS and understand you gotta be d___ near crazy to work in this industry" (Baker 2010). Hearing his response to the questions that cloud my mind, made it clear that I have WORK for what I want and can't stop at ANYTHING until I make it.

Mr. Baker wanted to make it clear that in order to make it in the industry you have to have passion. Passion is the primary trait that is lacking within many artist. Artist no longer work for their passion and love for music, but rather the money and glam. Which is why it is hard to produce quality music and affects artist development.

With that being said, with his passion and love for music, he has developed a independent label that allows artist to remain authentic and grow within their music. Up and coming artist such as Ashmin Skyy will be launching in 2011! Mr. Baker has huge things ahead and I am excited to be working with such a great man of success.

Understanding Tavis Smiley

When thinking of success within the Entertainment industry, I immediately think of Tavis Smiley. He is a man that has opened doors within the entertainment industry through his talk show, books and foundation. He has provided great insight on how to overcome adversity within the Black community and make a change within society.

 As I read, Gale Cengage article on Tavis Smiley; I had an opportunity to appreciate his work and understand his leadership position within the industry. Over the past decade, Smiley has been awarded for his efforts to build a strong foundation for children, his memoir and business. Smiley has demonstrated leadership traits and integrity while walking this journey through success. 

      Tavis Smiley began his journey while interning in college with mayor Tom Bradley. He then worked as an administrative aid in the Bradley Organization and hosted radio talk shows. Smiley, has a deep love for politics, allowed him to develop a 60-second daily commentary entitled “The Smiley Report,” which dealt with various social and political issues of the day. Soon through his effort to produce quality work, Smiley became a very credible name. Smiley in 1994 was included in TIME’S list of fifty future American leaders. As Smiley transformed from a household name to a media mogul, he was a very sought-after public speaker. Smiley had a presence and was a very trusting man, which allowed for people to stop and listen. Over the course, of the next 10 years, Smiley he worked with ABC radio network, CNN, ABC news and in 2004 hosted his own Public Broadcasting System talk show, entitled Tavis Smiley. Not only has Tavis Smiley gained great experience and built credibility over the past decade, he has developed skills and traits that are very credible.

     Tavis Smiley, in my personal opinion has proven anything is possible. Although, he didn’t endure issues and struggles as many industry leaders have for example, Tyler Perry. Smiley has allowed his ambitious and thirst for success to be his reason to work hard and make a change. Smiley is one of the most influential people within the industry and is continually growing through the life cycle. I enjoy his work and will continue to watch his journey through success. Join me…

Thank you

Hello and WELCOME to all who took the time to view my informative entertainment blog!

For those who do not know, my name is Krystyn N Price! I am an aspiring Public Relations/Entertainment Consultant and Chief Executive Officer for Price Entertainment Group. I am currently attending Full Sail University majoring in Entertainment Business Masters of Science. Although, this journey has just begun I am thrilled to be here today living my dreams.

Through this journey to success, I will provide great insight and tips on how to become a great writer, background information about Public Relations, interviews with industry leaders, Public Relations trends, Fortune 500 company updates and how to become successful within the field.

Enjoy...