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Criminal Case:
State of California vs. Lindsay Lohan http://blogs.findlaw.com/celebrity_justice/2011/02/lindsay-lohan-necklace-case-is-she-a-jewelry-thief.html
The case between 24-year-old Lindsay Lohan took place in Venice Beach, California for allegedly stealing a $2,500-$5,000 necklace from a reputable high-end boutique in California. It doesn’t stop there! Lohan necklace investigation in the eyes of California is considered theft of property, which is a grand theft felony. Uh oh. Lohan pleaded not guilty on February 9, 2011. If Lohan is charged she can be facing up to one year in jail with additional punishment for a parole violation. In the stores defense against Lohan, the Los Angeles Police Department reportedly has a store surveillance video to support their claim.
Lohan and her representatives are looking for the fast route to moving past this claim and in her defense use her career as a way to move past this. Dina Lohan says, "Lindsay is up for a couple film roles and we want this behind us the quickest way possible," she continued. "We're speaking with the attorneys tomorrow and we'll make that decision after we talk."
CASE PENDING VERDICT: As of recent March 24, 2011, Lohan is considering of pleading no-contest in her necklace theft case according to Daily News.
Now that we have a clear understanding of the trial, how do you handle this as a publicist or business representing a client going up against the system? Well there are several ways to handle this. If Lohan were a client of Price Entertainment Group, the first step would be cleaning up her name within the media. Pitching, sending out FOR IMMEDIATE press releases and having her seen in court and no where else. Her image this point needs to be stripped. There is never a day when you hear “Lindsay Lohan” and something good comes from it. Well at least not since Parent Trap. (That was below the belt, I know) But take a look at my suggested three-step process for this particular case:
1. Community service and or public speaking for troubled teens. Get her in the community and speaking with teens that can relate to her. Her target market is youth who are doing foolish things in my personal opinion as she is.
2. All forms of Public Relations. Constantly pitching good things about her, sending pictures of her doing community-based things, blogging about her success. Utilizing all forms of non-media and media channels in her defense.
3. If things don’t work as you hoped, you then need to focus on her mental state. Rehab or seeking assistance may be the best option for her Lindsay.
Civil Case:
Warner Bros. Chuck Lorre vs. Charlie Sheen and the show crew on March 10, 2011
Bi-Winning Charlie Sheen is up against Warner Bros. Chuck Lorre, co-producer and executive of Two and Half men for $100 Million. This lawsuit against Lorre primary premise is based on personal jabs, accusations and “harassment” against Sheen. Sheen also allegedly is filing for “several causes of action in connection with his firing, including breach of contract claims and intentional interference tort claims. The suit claims that Warner Bros. had no problem signing another two years to Sheen contract even though he was dealing with substance issues and had pending felony and misdemeanor charges against him. http://money.cnn.com/2011/03/29/news/companies/time_warner_charlie_sheen/
The following allegations are based on an attempt to prove someone’s dislike towards someone else. As stated in the article, “the lawsuit claims that Lorre’s dislike of the actor led him to stop producing scripts months ago. Which resulted in Sheen attacking Lorre on air and Lorre shutting down Sheen once and for all.
CASE IS STILL PENDING
Unfortunately, Lorre and Warner Bros. used Sheen addiction to their advantage and blamed Sheen for the stop in production although; it was the producer Lorre’s fault. In Lorre’s defense he has successful shows making millions which Warner Bros. are backing up. Now how do you handle this as Charlie Sheen publicist? Well Price Entertainment Group would take this all the way and use the idea of intentional torts to our advantage. Press releases would be released stated the misrepresentation of our client and infliction of emotional distress is affecting our client ability to function. (A little extreme, but you have to do what you have to do) Unlike the case with Lohan, there is no Three-step process but more so suggestive tips.
1. Use the emotional affects to your advantage
2. Continue to talk about the issue. Never drop it.
3. Discuss your success on the show and how if it weren’t for you, there would be no show.
Chris Brown vs. Rihanna February 9, 2009
When being “Unfaithful” makes Chris Brown go Wall to Wall.
The case between at the time 19-year-old Brown and 20-year-old Rihanna was one we have all heard about more than we can bare. But this case stuck out to me simply because of the publicity behind it. Let’s take a look.
On the night of February 9, 2009 the weekend of the 2009 Grammy’s, things take a terrible turn. As Brown turns himself in to Los Angeles Police Department and word gets out Brown has assaulted longtime girlfriend singer Rihanna. Detectives investigating the felony batter charges booked the singer for criminal threats (assaults) in the case and released him on $50,000 bail with additional charges may be filed. The victim has visible injuries and suffered from emotional distress in the case against Brown. This particular case was an assault and battery with no weapon found.
CASE VERDICT: Brown pleads guilty in Rihanna assault case
A plea deal was reached and Brown faced charges of assaulting. Under terms of agreement, Brown will serve five years of probation and must serve 180 days in jail or the equivalent of 1,400 hours of labor oriented service.In this particular case, it is a little bit more straightforward and common sense. Your client is guilty but has room to grow as an artist. Representing Brown, I would suggest he attends events that are battered women and teens and explain his story. Make him relatable and have a pity story. People eventually will move forward from the unfortunate event and will see him as human.
To date, his publicist has done a phenomenal job on building his image and reputation within the industry. Although, he has lately been acting a plum nut within the media. Which resulted in his publicist contract all of a sudden being over. Sure it is. She just realized she can't deal with him anymore. Let's be real.
Until Next time,
Krystyn N. Price
KrystynNPR@gmail.com
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