It is all game when it comes to Social Media.

Social Media campaign is the force of multiple channels of digital marketing coming together as one to target a wide array of markets through the use of traditional and non-traditional marketing. Many of us, are aware of the CW Show “The Game” (Unless you have been living under a deep rusty rock) that brought households together for over three seasons.

When the final season announced the show would be off air in the Spring 2009 people went BANANAS! People had a connection with the cast and wanted more. They were completely unsatisfied with the idea of it ending so abruptly.  So that brings me to what went well and what went bad in my personal opinion during this marketing campaign presented by BET. Don’t get me wrong; I was victim to watching every marathon held on Thursday and Saturdays until the premiere on January 1, 2011 but took into account where they dropped the ball.

Ready? Here we go! A marketing/ PR social media campaign launched in November 2010 re-running all seasons of the so loved seasons of “The Game” and one-on-one interviews held with the cast. BET taking over this phenomenal series left several eyebrows were raised at the idea of the show being picked up by “BET”. One, it is BET and Two, it is BET. We are aware of the success rate of shows on BET and were a little weary when hearing about the network picking up the show. But that didn’t stop the amazing marketing/PR social media campaign.

Through the use of Twitter, Facebook and Youtube they bombarded your computers and televisions. There wasn’t a day that went by that you didn’t hear something about the premiere.  Through contest, multi-media content via Facebook, ads, press releases and twitter updates the world was ready for season four.

After analyzing the overall campaign, I felt the best form of marketing was through the use of utilizing all social networks and having an entire month dedicated to the past seasons. This tactic, prepared old fans and gave new fans an opportunity to build a connection with the cast. This tactic was successful and one I would suggest shows taken off the air use during their marketing campaign.

The negative of the campaign is reaching the older audience. Although, you are finding your older demographic utilizing social media more and more each day, they still reached 18-24 rather than 25-50. Reaching that older demographic is where their consumer loyalty lies due to the content of the show. In the past, the season was a more fun and lighthearted show but took a turn and the content is directed towards a mature audience.

In the upcoming season, I suggest BET target an older demographic and take advantage of all forms of marketing and PR. But overall, this marketing social media campaign was a great success. Did it compare to the previous season not by a long shot but it still left a large group of fans satisfied. They better bring it for SEASON 5!!!

Best,

Krystyn N. Price

KrystynNPR@gmail.com

Price Entertainment Group- SURVEY TIME!!!

Digital Marketing v Traditional Marketing

Traditional Marketing v. Digital Marketing

While interning at a well-known company not only here in Orlando but as well as around the world it is imperative for me to learn all areas of marketing and public relations. During the month of June/July I will be privileged to be learning all the in and out’s of digital marketing and how it can benefit not only my career but also the company I will be potentially working for. Although, my heart desire is to work in the field of Public Relations, I truly believe to be a triple threat understanding marketing is a must. Below you will have an opportunity to read on ways to improve your marketing skills and how digital marketing has transformed. Take a look.

When considering the channels within the marketing industry an average person would have no idea on the proper way to utilize traditional and digital marketing channels. Guess what, today is your lucky day. It is critical that readers and professionals understand all areas of digital marketing and how one take their career to the next level by simply understanding the constant shift within the social media marketing industry. In a brief comparison between the two media channels, I will break down ways to take full advantage of digital marketing and the pros and cons of both.

After conducting a great deal of extensive research on both areas of marketing, Traditional marketing has been deemed as an outlet for the non-traditional generation. But according to, http://www.businessnewsdaily.com/social-marketinging-small-business-1294/, traditional marketing still thrives. In order to stay above water, you must have a clear understanding of social media marketing. Many businesses promote through social media. According to Business News Daily, over 73 % of small businesses report using social media to marketing business and 81 % of those companies plan to increase their efforts next year.

Utilizing all forms of marketing is key to having a successful company. Writing a press release or promoting through the use of a blimp is no longer acceptable. You must think above and beyond your competitors and understand the social media trends. You can’t abandon traditional marketing methods but integrate and interact with it. According to http://www.mpdailyfix.com/dont-abandon-traditional-marketing-methods-integrate-and-interact/, you must remember integration and interaction is key within the business market. You cannot replace what has been working for you and your business just because social media is the new best thing.

Which leads me to Digital marketing.  DM is a term that been around from some time now and finally reaching its full potential. It allows you to encompass things like banner, advertising, search engine optimization (SEO) and pay per click. DM does not typically include more traditional forms of marketing such as radio, TV and print due to lack of instant feedback. (http://www.mobilestorm.com/resources/digital-marketing-blog/what-is-digital-marketing/) Digital marketing is the newest form of social media marketing that has put businesses in a new position that leaves companies wide open.

 

Now, how to not only stay above water but ways to learn how to swim. First, hire a marketing team that is young and savvy that has a clear understanding of the shift in the media and how create innovative ways to market their company’s product and service. Secondly, create a marketing campaign that is utilizing all forms of marketing. Third, develop a way to track your social media success via the web. Fourth, become a hip-creative viral company that allows for customer satisfaction and appreciation. 

For any additional information on ways to improve review the links posted above.

Best,

Krystyn N. Price

KrystynNPR@gmail.com